Sustainable Beauty
A family business founded in 1983, which today has become one of the best-known premium boutique brands of professional hair care, operating in 90 countries.
"By promoting beauty, sustainability and environmental awareness, we want to encourage people to take care of themselves and their environment, and to do things they love every day."
"IMAGINE A BRAND
Which creates professional products without harming the environment and strives to use the highest possible natural raw materials.
By promoting beauty and sustainability, it encourages people to take care of themselves and their environment.
Environmentally conscious packaging
Food industry breathable plastics, FSC certified recyclable paper, vegetable ink. These are just a few examples of the materials used to make sustainable beauty care a reality.
Environmental awareness is also a priority in the packaging of our products
Our products are made using only renewable energy sources, and CO2 emissions are fully compensated by planting forests, so we do not harm our environment during production!
Natural raw materials
The highest possible content of selected natural ingredients, vegan families - only paraben and sulfate-free, professional-grade products, do not contain petroleum derivatives and have not been tested on animals!
*All of our products boast a content of over 85% natural ingredients, but you can also find many of our products with 98-100% natural ingredients!